KFC

  Popcorn chicken is an item on the KFC menu list.  Kentucky Fried Chicken (KFC) (for those who don't know), is an American fast food restaurant chain specialising in ‘Fried Chicken’. It's been ranked second on Forbes' list of top  global fast-food chains. Is it only because "it's finger-lickin' good"? Well, no there is more to it. It is KFC' s effective marketing strategy that has allowed the company to capture the accelerating food interests of its audience over the years.  The demographic segmentation of KFC has both vegetarian and non-vegetarian customer segments. It caters to kids, teenagers, and almost all age groups. Its primary customer profiles incorporates teenagers and families since most teenagers are impulsive, and they love to dine out with friends or order online to have a meal with the family. The secondary customer profile includes adults and the tertiary customer profile has people with lower budgets.  KFC started with an undifferenti...